There is no more boundary between the physical and digital worlds. At least not in retail. In recent years, a series of technologies has gained scale and reached the markets of various sectors. These innovations allow you to exponentially increase your ability to manage production, distribution and sales, communicate with consumers directly through your smartphones and generate interaction from the shop windows.
Robert Pernice, Avery Dennison’s global director of smart labels for beauty, says these changes are transforming the area in which he operates. “The beauty market is moving to omnichannel, channel convergence. No matter where you sell, the important thing is to make the best use of all available tools, ”he says. “Customization and the number of colors available grow at a rate of 5% per year. This phenomenon is further increasing the challenge of managing inventory well and giving consumers the ability to shop across any channel with a barrier-free experience. ”
Specialist in these solutions, the American multinational Avery Dennison presented its products in Sao Paulo, on the first day of Latam Retail Show, one of the largest retail and consumer events in Latin America.